A Complete Guide On TikTok Advertising To Win Back Your Business

TikTok is the new kid on the social media platform. Until recently, TikTok works among the Gen Z audience. As TikTok gains momentum beyond the Gen-Z groups, advertisers are starting to develop their TikTok advertising methods. 

When you review, TikTok has had over 1.5 billion application downloads and gather 500 million active users every month for practical reasons. 

Thus, the TikTok platform has now established different advertising formats to support your brands to reach their audiences within the network. In this post, we’ll evaluate the step by step procedure for TikTok advertising. 

Working On TikTok Advertising

TikTok is one of the perfect advertising chances for brands. Its already existing active user base exceeded Snapchat and Twitter. TikTok is not overloaded with ad campaigns than other social media platforms because it’s a new and relatively little-famous advertising method. 

During the 2019’s TikTok released a beta version of its advertising platform as then more prominent brands like Apple Music, and Nike have applied TikTok advertising methods to promote their services or products with unique and entertaining ads. 

TikTok advertising provides specialized formats and focusing options that help you access one of the most profitable and more challenging methods to reach user groups that are Gen-Z users when used efficiently. Still, TikTok advertising is not perfect for every company or brand. 

Target Audiences On TikTok Ads

If the brand’s primary target audiences are Gen-Zers, then TikTok advertising can capably prove as a perfect investment. 66% of TikTokers are under 30 years, and 41% of users are between 16 to 24. Likewise, several trending videos on TikTok are similar to the younger niches, like high-school concepts, homework, and relationships. 

It’s essential to remember that several social media platforms focus on popularity. Initially beginning with younger users, and then enlarging to other audiences. Hence even if advertising on TikTok is not appropriate for you right now, it’s a perfect plan to study the methods so you can be ready. 

Different Types Of TikTok Ads

TikTok also provides ad campaigns that go over just standard video ads. To employ this ad format, you need to choose a massive budget and work with a TikTok account manager. The ad campaign option is comprehensively below.

Brand Takeover: A larger-format ad that displays when the users enter the app. It is limited to one advertiser every day. 

Hashtag Challenge: This ad campaign primarily targets to make viral user-generated content(UGC) by posting a video with a unique dance or challenge format. To headstart your profile with higher exposure of real fans for your videos, you need to buy TikTok fans that improve your organic growth massively. Also, it motivates other users to take part in the challenges. It is a fascinating format based on the difficulties themselves, and the advertisement can be subtle or straightforward as you make it. 

Advertising Forms On TikTok

TikTok provides two primary forms for advertising your video content. Let us take a perfect look at which one would be ideal for your brands and business. 

Biddable Ads

TikTok’s biddable ads let you bid on ad space within the social media network. It is the only self-service pattern and presently available for advertisers. At the moment, the bid is manually working on the profile, and it is not a programmatic advertising process, which is on working just like Google Ads.

Biddable ads let you bid to place your video ads in the platform’s main page feeds. There are three different pricing models:

  • CPC 
  • CPM
  • CPV

You can presently focus your ads by gender, age, and demographic. We wish that there will be conduct and like focusing options within the forthcoming. Also, you can make customized followers.