Instagram is one of the leading and famed social media platforms. IGTV is a standalone app entangled on the Instagram stage. You all know that IGTV is one of the online video platforms. Instagram has spent a lot of time and many resources on IGTV. This is because the video has become more effective content on social media than text and images. It is the future of the digital world. Using IGTV, you can take your video content to the next world by providing an excellent stage and let you reach a lot of followers.
But, increasing engagement on IGTV is still challenging for many people.
In this article, you will be learning to generate engagement on IGTV.
Upload Engaging Video
Guess what?IGTV supports a horizontal format of the video, so you can easily create any form of video. Uploading engaging content is crucial to gain more engagement. You have plenty of video ideas to try; just test all kinds of content and check which works for your channel. Depending on your business or account, you can select your concept and theme for your content. In general, you can try behind-the-scenes, tutorials, how-to, educational, sharing useful information content. These are the content ideas, which are quite popular on IGTV. Also, you can ask for content ideas or suggestions from your audience to improve your video quality.
Video Quality Matters
IGTV was launched, just to overcome YouTube. Like other platforms, everyone must take this platform seriously. This implies that all your IGTV videos must have high-quality rather than having low-quality content. The content creators have to ensure that their video content has unique features.
IGTV is an entirely new platform, so the creators have more chances to develop unique content. Use a good camera to shoot your videos, to get clear pictures. You can use editing apps like spark camera, video shop to add captivating visuals to your video. It helps to attract more audience, which will result in getting tons of engagements. If you aim to gain more engagement, you can buy IGTV views, bringing more new audiences to your channel. From this, you can get more attention to your channel.
Collaborate With Other Creators
Nowadays, collaborating or partnering with other creators has become a fashion, but it’s useful to give more exposure to your channel. All you need to do is select a person related to your business or industry. The main objective of your collaboration must be to promote your content on their profile. It will help to expand your reach in front of like-minded people.
Post At Optimum Timing
Posting at peak time is crucial to get maximum reach for your content. The peak time will vary from account to account; it depends on your business and your audience. You can use Instagram Insights to know your audience’s active time. When your content is displayed in front of your audience’s eyes, you can expect more engagement.
Hashtags are considered as quick shortcuts to expand your reach and provide more visibility to your content. Make sure your hashtags are relevant to your content and also use specific hashtags. For instance, if you are posting content on Wednesday, use hashtags that are trending on that particular day.
Did you know? Call-to-action plays a significant role in generating engagement for your IGTV video. In the description, you can include relevant links pointing to the desired page. Try to share useful and informative details to construct authenticity among your audience. Well, this article, guide to increase engagement on IGTV.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.